Because we create products for the pets we love.
At PicoPets, pets aren’t just part of the job, they’re part of the family.
Every formula we create, every product we develop, and every decision we make comes from a place of love and firsthand experience as pet parents ourselves.
This page celebrates the furry friends who inspire us. Each pet featured here showcases the quality of our products, earning a spot on our labels. These real-life companions remind us why we’re so passionate about helping pets live happier, healthier lives. To celebrate our Brand Ambassadors, we partnered with @kate_draws_pets to capture their beauty in stunning fine art pet portraits.

Meet Artie
Old-Time Scotch Collie, 5.5 years old
Artie got his name because his fur mom Sheila Kern is a fine art painter and the Art Director for PicoPets! He is extremely kind, gentle, intelligent and very generous with his morning kisses. Artie’s breed is the original farm collie that were almost extinct and revived in the 1980’s. He is a herding dog and will direct you as to where HE thinks you should be at any given time. So, getting from one room to the other can take longer than you may wish! Artie is featured on PicoMyte. The multi-minerals in PicoMyte are vital for his energy, particularly as he is a sire, which he seems happy about! He is regularly given PicoMyte and ReMag in his water, which would account for why Artie turns head wherever he goes.

Meet Lady Gaga
Blue Merle Australian Shepherd, Age 8
Lady Gaga is one of the sweetest, most intelligent Australian shepherds on the planet! Her pawrents, Ginney and Gregg Sanders, named her after Lady Gaga, crowning her with a name fitting of her uniqueness. In addition to her wonderful disposition and intellect, she's talented with a ball, has incredible speed and endurance, and is very vocal, voicing her opinions on a wide range of topics! When she's not busy with her duties at her home [ball chasing and rounding up backyard squirrels], she is a part-time security officer at the PicoPets warehouse! Dr. Carolyn Dean chose Lady to be on the ReMag label because, just like ReMag, Lady has been with the brand since its inception in 2018, and it shows in her endurance, agility, and athleticism.

Meet Cooper
English Golden Retriever, Age 5
Cooper Smith, aka Cooper McDaniel, is an English Golden Retriever, ranking in one of the purest of his breed and also in the most excellent in disposition. Cooper's dog dad, Jason Smith, is a Coach and Personal Trainer at Just Grinding, a gymnasium and fitness studio dedicated to personal training and team athletics. Cooper has been working at The Grind for five years, supervising all the efforts of the individuals who work out there including our very own Ginney Sanders. Cooper and Ginney created a beautiful bond, which helped build the relationship that led to Cooper being featured on the cover of our Pico Selenite product, a valuable antioxidant for Golden Retrievers and Labs that suffer from health challenges that require selenium supplementation.

In Memory of Aries
Aries was our very own Megan Roth's beloved cat, who has passed over the rainbow bridge. Her portrait is featured on our Pico Silver label, where she will live on in helping cats and dogs feel their best.
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